I realise that CO2 emissions are a pretty big problem when it comes to climate change. This is the new "Act On CO2" advert designed to sensitively nudge us into changing our energy habits. I like the way they've used the bedtime story theme to target middle age sympathies. I even like the way that this child isn't allowed to watch television at night to cut down on emissions. However, I still think this advert is lacking something that will galvanise a change in ethics of the general middle aged demographic.
(1) It's too clever - it appeared in the middle of Coronation St. when people are more concerned with what's happening in the Rovers in about 3 and half minutes, rather than 10 years from now.
(2) It's equates climate change to a detached fairy tale through the narrative providing no facts and no realistic hypothesis.
(2) It's equates climate change to a detached fairy tale through the narrative providing no facts and no realistic hypothesis.
(3) And finally it's just lacking that shock factor - perhaps the child would have been better off reading that book to her guilt ridden father and then dying in a drought.
Just a thought.
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