Day 2 of Unemployment - "Is M&S right for me?"

Graduate employment marketing is a pretty strange affair. People want to convince you to work for them and that they're providing the best offer in the market. Glancing through some retail management schemes at various high street department stores, the M&S Trainee Management scheme provides the best example of cunning marketing yet. It's essentially designed to make the prospect of working for them as irresistible as their food.

What seems so indulging about this graduate scheme is that uses already established brand advertising to promote itself; an advertising campaign most closely related with the sale of melt in the middle chocolate deserts in the past. If salivation over Belgian puds doesn't satisfy your desire enough to seriously consider M&S as the right choice for you then don't worry. M&S also provide their own psychometric test to establish whether you have what it takes for the job.

When branded as a "This is not just any", unique product this quiz sounds like the biz when in reality it's far from that. If you think that M&S are going to offer you ancient secrets to focus your inner zen as I had hoped from this introduction then you're going to be disappointed.

You can take the M&S quiz online if you really want to. You might even discover that M&S is the right career for you in the process. But don't hold your breath for anything extraordinary because this quiz is just as generic as the carefully marketed products they sell.